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Hey friend!
If you have been following me for any amount of time throughout my journey then you know that I have always "built in public." Meaning, through every pivot, shift, failure and changed mind, I have shared most of the journey with you.
The biggest reason why I've embraced this is because when I was getting started, it was rare that see other entrepreneurs candidly share the ins and outs of how they were building their business in real time.
Of course we hear the success stories after the fact, but not too many people share the journey as they are in the trenches. And for a long time, as I was shifting and pivoting and trying to find my sweet spot, I thought that there was something wrong with me.
If all of these other entrepreneurs seemingly had it all figured out then I should too. Right?
But over the years I've realized one thing...
NO ONE HAS IT ALL FIGURED OUT!
Entrepreneurship is one big experiment. You try one business model, you see if it works, if not you move on to the next. And the same goes for products, messaging, branding, business names and so on.
Everyone goes through a million different pivots and changes within their business, it's just the hidden part of entrepreneurship that we don't see.
But no one gets it right the first time around. (And sometimes the 2nd, 3rd or 4th time doesn't work out either) But that's how great businesses are made.
So for those of you who know good and well that it's time to shift or pivot in your business but you've been sitting on your hands, this is your permission to move forward. There is no point in staying stuck somewhere that no longer serves you when you have control over the situation.
Cheers to a restful week!
– Alisha
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